Create a unique mobile vehicle 5 day tour in New York City surrounding Valentine’s Day.
Utilize our glass wall truck, fabricate the inside to replicate a Godiva store and build an 8 foot bow to install on the roof of the vehicle, executive Godiva chef to showcase chocolate sculptures, and sell and sample Godiva chocolates throughout NYC.
Each day had a select permitted activation space accompanied by a predetermined tour route for a 6hr activation. Permitted spaces: Columbus Circle, Union Square, SoHo, Flatiron, and Financial District.
Day 1: Friday, 2/10 – Columbus Circle: 125,000 IMPS
Day 2: Saturday, 2/11 – Union Square: 80,000 IMPS
Day 3: Sunday, 2/12 – SoHo: 65,000 IMPS
Day 4: Monday, 2/13 – Flatiron: 75,000 IMPS
Day 5: Tuesday, 2/14 – Wall St: 82,000 IMPS
GRAND TOTAL IMPS From 5 Day Activation: 427,000
- 4 Entities that covered event or ran press releases on their social channels
- Cosmopolitan: 6,397 Instagram Impressions
- Z100: 105,000 Instagram Impressions
- KTU Program:
- 782,000 Social Impressions
- 168,200 Facebook Reach
- 178,200 Instagram Impressions
ESTIMATED GRAND TOTAL IMPS from PR: 1,145,297
*Redbook Magazine also utilized Instagram Story to Post Content