The Power of Static & Digital Wallscapes in Experiential Marketing

The Power of Static & Digital Wallscapes in Experiential Marketing

Our existing customers, along with our potential clients, are extremely savvy. This fact means they probably have already heard about both static and digital wallscapes. Some, however, may not have viewed ROOTS³ PRODUCTIONS’ version of this hip, modern marketing technique. Our guerilla marketing team has produced numerous static and digital wallscapes in many major cities in the US. We know how to promote your brand in dedicated spaces directly on the sides of buildings. To say that this is one of the most dynamic and dramatic marketing methods to come on the scene in a long, long time, would be a tremendous understatement.

So, What’s It All About?

harry's-wallscape-sign

We have to suspect that ad demand in urban environments will grow.

Outdoor advertising took a massive step in 1986 when Structure Inventory Management Systems(SIMS) began to provide computer data for each location of a company’s units. Today, options for outdoor advertising campaigns have become significantly more impressive. The Out-of-Home Advertising Association of America, Inc. (OHAAA) says even a static billboard is like an Instagram post on steroids.

Wallscapes, as their name implies, are a dominating presence that is difficult to ignore. In metropolitan areas, wallscapes appear on parking garages, apartment buildings, and other sites that receive a high amount of traffic. Business districts, downtown shopping areas, and other such venues offer just the right profile for this type of advertising.

Wall advertising campaigns produce excellent results for business owners, such as:

  • Expanding brand awareness and the outreach of the brand
  • Reaching a broader audience
  • Offering an eye-catching, unique marketing experience
  • Being an excellent tool for launching a new product
  • Establishing a brand’s identity

Additional Nifty Benefits that Come with Using Static and Digital Wallscape Projection

Club Monaco - Wallscape projections - HERMES

 

ROOTS³ PRODUCTIONS joins with artists and art collectives to produce unique and exciting installations that are inspired by our clients’ brands. Our team can design and implement a concept in no time. The team will also work with clients to ensure that permitting, placements, and the installation of the artwork completes.

Here at ROOTS³ PRODUCTIONS, it is our pleasure to be a part of brainstorming how you want to bring your vision to life. If you’re a pro at installations, we’ll be your helpers, and if you are a newbie to this sort of thing, we can handle the details for you. We offer myriad options and allow you to put your stamp of approval on the ideas that make you the happiest.

One issue that we know inside and out is choosing a location. We are familiar with many venues that work well for this kind of project since we have learned who wants to work with us and those who cannot. We give you choices, and you pick the venue you like best.

Static and Digital Wallscape Art & Product Installations

We intend to project your art onto a wall to allow everyone who passes by the privilege of seeing your work. It is not necessary to alter the walls in any way. This type of digital installation is temporary, and are just right for:

  • Displaying an artist’s collection
  • Advertising for future events
  • Showcasing product selections

We will be by your side from vision board to installation, and, finally, breakdown.

Wallscape Costs

When our clients tell us what their budget limitations are, we can work with them to come up with prices that are within their expectations. Communicating with us is the best way to be confident that you are getting the advertising tool that is best for your product. We know how to work with our clients by offering a range of options to fit the budget you have in mind.

Wallscapes and Urban Living

wallscape-ad

Wall advertising campaigns produce excellent results for business owners

 

The United Nations reports that by 2050, 68 percent of the world’s population will live in urban areas. We have to suspect that ad demand in urban environments will grow. More experiential marketing, wallscaping, pop-up stores, interactive advertising, living walls, and emotional and fun connections will be needed.

Consumers have become experts at fast-forwarding through TV ads. Watching streaming channels, in most cases, means no commercials at all. They can also download ad blockers, so they are not disturbed when on the Internet. In these days, it is incumbent upon marketing companies to help sellers find ways to engage customers in appealing and emotional ways.

Creating Meaningful & Lasting Impressions for Consumers

ROOTS³ PRODUCTIONS knows what should occur in today’s market:

  • The creation of enduring thoughts and actions
  • Making impressions that consumers want to share with their friends and others
  • Building strong brand loyalty among customers

ROOTS³ has everything it takes to help you and your business accomplish the above-stated goals. Some of our favorite adjectives that sum up our advertising mission include:

  • Fun
  • Exciting
  • Wild
  • Music-filled
  • Invigorating
  • Special
  • Different
  • Social
  • Interacting
  • Moving
  • All-inclusive
  • Vivid
  • Colorful
  • Joyful

Have your doubts? Take a look at our Ride for Life Interactive Art Installation in NYC video and see if you conjure up these same adjectives.

These are the type of words that come to mind when we think of taking a client’s brand to the street:

  • Connected
  • Interesting
  • Engaging
  • Authentic
  • Commonality
  • Hands-on
  • Buzz-worthy
  • Inviting

Need more info? Browse this.

ROOTS³ PRODUCTIONS

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Make no bones about it, ROOTS³ is all about memorable brand experiences that will help your business stand out among the rest. When we take on a project, our purpose is to make a lasting, emotional connection between potential customers and your brand. We have found that the excitement around our projects measurably benefits our clients’ brands. We think we have the best job in the world. Every day involves creating; learning how to engage audiences, and using our imaginations in spectacular ways. Telling stories through innovative activations and having a great time while we are at it, makes for happy campers.

If you are looking for creative visionaries, you’ve come to the right place. You can find us in New York City, and the Los Angeles area.

We look forward to coming up with new ideas and fresh marketing campaigns for your product. With your input and our professional and experienced team, there’s no telling what we can accomplish.

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