The Experiential Industry: Los Angeles

Roots³ Productions brought their Tito’s Handmade Vodka Custom Airstream to Newport Summerfest and activated speciality samplings for thousands of attendees.

Roots³ Productions brought their Tito’s Handmade Vodka Custom Airstream to Newport Summerfest and activated specialty samplings for thousands of attendees.

Experiential marketing agency Los Angeles

Experiential Marketing can be tailored to any particular market; however, an experiential marketing agency must know and understand the market’s landscape to produce a successful activation or campaign. There are many markets around the country and the world that would benefit from an “on-the-ground”, pedestrian, foot traffic approach, but there are other cities, like Los Angeles, where geographic strategy is imperative due to the nature of the city’s consumer traffic.

 

Our wrapped double decker bus activation on behalf of Icelandic Glacial included a custom route, VIP Step & Repeat, Art Installation, Live DJ and product sampling for LA Pridefest.

Our wrapped double-decker bus activation on behalf of Icelandic Glacial included a custom route, VIP Step & Repeat, Art Installation, Live DJ and product sampling for LA Pridefest.

As one of the top experiential agencies in Los Angeles, Roots³ Productions understands the LA market, impart because it is their roots and founding city, but also because of the variety of work that they have produced within LA and the surrounding Southern California region. It is important to note that there are many experiential agencies in the region, but Roots³ Productions remains as the first choice for clients based on their knowledge of the region, level of expertise and detailed production execution.

A grassroots campaign was created for MetroPCS targeting local areas and retailers with our branded sampling carts as Roots³ Productions gifted iced sweet treats to consumers throughout a multi-day, multi-location tour.

A grassroots campaign was created for MetroPCS targeting local areas and retailers with our branded sampling carts as Roots³ Productions gifted iced sweet treats to consumers throughout a multi-day, multi-location tour.

Experiential Activations & Campaigns

A variety of experiential campaigns have been produced in LA by Roots³ Productions. From 7ft giant inflatable spheres, walking backlit billboards, product sampling cart tours, sweet trucks, custom hydraulic airstreams, pop up events and shops to large-scale tour festivals and double-decker bus tours, the range and scale of activations that Roots³ Productions has produced in the city of angels has made way for extensive market research.

Market research is needed within a city such as Los Angeles where vehicular traffic is heavy and foot traffic is designated to specific areas throughout the city. It’s is not a market like Chicago or New York City, in which a client is guaranteed foot traffic almost anywhere. There are significant targeted foot traffic areas, such as Hollywood and Highland, Santa Monica Pier, and 3rd Street Promenade, The Grove in LA, The Americana at Brand in Glendale, LA Live in Downtown LA., And then there are the beach cities which garner hundreds and thousands of consumers throughout the spring and summer season.

Experiential Marketing in Los Angeles may seem tricky to some clients and agencies, but with the right strategy, brand message and the utilization of Roots³ Productions market expertise and research, each of their campaigns has been a profound success. As Roots³ Productions continues to perform at the highest level in the experiential marketing industry, there is no other agency currently in Los Angeles that has the ability to produce a comprehensive system of events and activations around the city of LA. From small brand model street teams to large-scale mobile tours and festival production, Roots³ Productions continues to exemplify what it is to be the #1 experiential marketing agency in Los Angeles.

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