6 Advantages of Experiential Marketing Over Other Forms of Marketing

Godiva customer making an on-site purchase after visiting the Godiva Valentine's Day Pop-Up shop in New York City. Pop-Up shop produced and crafted by Root³ Productions.

Godiva customer making an on-site purchase after visiting the Godiva Valentine’s Day Pop-Up shop in New York City. Pop-Up shop produced and crafted by Root³ Productions.

The fact is that experiential marketing has grown in popularity throughout the years. Consumers around the world are saturated with a vast amount of traditional marketing every day. Brands are doing their best to stand out and make an impact on each consumer’s top of mind. Additionally, consumers are starting to get tired of traditional marketing methods where they don’t necessarily experience the products first hand. Therefore, Los Angeles based experiential agency Roots³ Productions presents the top 6 advantages of experiential over other forms of traditional marketing.

1) Direct Consumer Interaction

Experiential marketing allows the consumer to have a sensorial experience of a product or brand. It is more likely for a consumer to make a purchase if they have experienced the product or service first hand. Additionally, this gives brands the opportunity to show their brand personality and create an intimate and more personal experience with each consumer.

2) Social Media

Social media marketing, when used strategically, is currently the most powerful form of marketing. When combined with experiential, it directly amplifies its power and consequentially leads to increased brand awareness. Both forms of marketing go hand-in-hand; experiential marketing is about creating a consumer experience, and social media is about sharing that experience.

3) Increased Brand Awareness

Experiential marketing gives companies the opportunity to show their fun side, create an impact, and directly relate to each consumer. When someone interacts with a brand and has a positive experience, that person will automatically share that experience and increase the brand’s awareness, either through social media or word of mouth.

4) Consumer Targeting

Another big advantage of using experiential marketing over traditional marketing is the power to directly target a consumer group. When executed correctly, a brand can choose where, when, and how to focus on a specific group, offering unique experiences tailored to their ideal target.

Customers at the Icelandic Photo Booth sharing their experience on social media. A strategic example of using Social Media as part of an Experiential Marketing campaign.

Customers at the Icelandic Photo Booth sharing their experience on social media. A strategic example of using Social Media as part of an Experiential Marketing campaign.

5) On-Site Sales Generation

This advantage is directly correlated with the consumer interaction. If someone can see, smell, feel, taste, or touch a product, it is more likely that he or she will make a purchase. Experiential marketing also allows brands to interact directly with targeted consumers and generate different leads for future purchases.

6) High Return on Investment

It could be said that experiential marketing might be costly, but it can generate a high return on investment. Consumers are more likely to make a purchase or share their support for the brand if they have had a positive and fun experience.

Consequentially, the advantages of a strategically well-done experiential marketing campaign are enormous compared to other traditional ones. The use of experiential marking will give brands the opportunity to directly interact with a targeted customer, create a positive consumer experience, increase brand awareness through social media channels, generate sales, and have a high return of investment. Roots³ Productions, with its creative and innovative team, will facilitate the process to produce diverse and pioneering experiential campaigns tailored to each client, offering a memorable and personal consumer experience.

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