fans take a picture of the godiva buildingTHE BRIEF

Create a unique mobile vehicle 5 day tour in New York City surrounding Valentine’s Day.

THE EXECUTION

Utilize our glass wall truck, fabricate the inside to replicate a Godiva store and build an 8 foot bow to install on the roof of the vehicle, executive Godiva chef to showcase chocolate sculptures, and sell and sample Godiva chocolates throughout NYC.

Each day hadpeople inside choose chocolates to eat a select permitted activation space accompanied by a predetermined tour route for a 6hr activation. Permitted spaces: Columbus Circle, Union Square, SoHo, Flatiron, and Financial District.

THE RESULT

Day 1: Friday, 2/10 – Columbus Circle: 125,000 IMPS
Day 2: Saturday, 2/11 – Union Square: 80,000 IMPS
Day 3: Sunday, 2/12 – SoHo: 65,000 IMPS
Day 4: Monday, 2/13 – Flatiron: 75,000 IMPS
Day 5: Tuesday, 2/14 – Wall St: 82,000 IMPS
GRAND TOTAL IMPS From 5 Day Activation: 427,000

PR RESULTS

  • 4 Entities that covered event or ran press releases on their social channels
    • Cosmopolitan: 6,397 Instagram Impressions
    • Z100: 105,000 Instagram Impressions
    • KTU Program:
      • 782,000 Social Impressions
      • 168,200 Facebook Reach
      • 178,200 Instagram Impressions

ESTIMATED GRAND TOTAL IMPS from PR: 1,145,297

*Redbook Magazine also utilized Instagram Story to Post Content

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